There is no single interface to discover across all this content. It’s like the web before search. –Via techcrunch.com
While Hulu hasn’t said much about how the service will work, the price is rumored to be around $40 per month. Many channels will likely come from Hulu’s corporate backers, including Disney, Fox, and NBCUniversal.
What we’ve heard so far doesn’t sound much different from the “skinny bundles” that exist already. Still, Hulu’s existing service—and its ties to big TV networks—put the company in a unique position to replace the cable bundle. Here’s where a Hulu TV bundle could go right—and where it might go sideways. Read More…
When FiOS launched the skinny bundle model in early 2015, it offered pay-TV customers something almost resembling a build-your-own cable package: pay $55 for a core package of a few dozen basic cable channels (but no ESPN), then pick and choose from niche-targeted add-on bundles of around 10 channels each. The $55 base price included two add-on bundles at no extra charge, so in theory customers who wanted ESPN did not have to pay extra for it.
Regardless, ESPN contended that by omitting the channel — which is estimated to represent at least $5/month of your basic cable bill — from the mandatory core that every subscriber receives, Verizon was in violation of its contract with the sports network. via cosumerist.com
Zaslav was asked about the burst of activity among digital entrants into the traditional pay TV business of channel bundling. Hulu and YouTube are readying a big push to offer smaller channel bundles via streaming to cost-conscious consumers. Zaslav said Discovery has been in conversations with every major player in the market for high-end programming.
At the same time, Zaslav also noted that the experience with a greater variety of channel packages and options has shown that viewers typically lean toward the larger bundles. “In the last 10 years there’s been a lot of attempts at smaller packages and the uptick has been small.” Via variety.com